![]() ![]() This partially explains why the majority of mobile startups fail, but it does not explain why the fortunate few succeed. The level of competition for a new entrant is downright frightening. ![]() ![]() Late last year, the figure surpassed 1 million … and growing. It’s hard to imagine that when the App store launched in July 2008 there were less than 1,000 apps available for download. The best part is that these FREE apps are quite powerful! Perhaps you are already thinking of new ways that you can use tools like these in your projects.To shed some light, let’s first take a stroll through the Apple (AAPL) App store as a proxy for competition in the mobile sector. This app is useful for more exploratory qualitative projects, like shopping or journaling activities, which could benefit from something more than a simple picture upload. For a longer project, consider gifting the app as part of the incentive. A $4.99 paid version of the “Evernote Premium” app lets you save the image directly to the phone’s photo library. The icon in the top-right corner also includes options to share the image by messaging, mail or social media this allows participants to selectively upload it to a more secure research platform. To fully preserve mark-ups on most devices, snap a screenshot (press the round “Home” + power button on iOS varies for Droids). I suggest utilizing text (from the “a” icon) and sticker callouts separately. Hint: the word-wrapping attached to stickers can chop text when the picture is shared. Two levels of highlighters: one that’s opaque, another that’s transparent (see what’s underneath).Blurred effects to hide private, sensitive or irrelevant visuals (unique!).Stickers for positive and negative callouts.Resizable arrows and other basic shapes (lines, circles, etc.).Skitch has a series of intuitive controls and quick mark-up tools that pop-up (with a simple finger tap) from the bottom-right side of the screen– perfect for on-the-go callouts! Participants can snap a new picture or use pictures from an existing photo library to mark-up with text, arrows, stickers and other special effects. This app below works well when there is time to manually view and trace patterns across pictures from mobile devices.Ĭheck out Skitch by Evernote: This is a FREE app available on Droid and iOS ( App Store), and it offers tremendous possibilities… While many digital research platforms have built-in mark-up tools that are powerful for back-end analysis (i.e., with aggregate mark-ups, heat-maps), those tools are useful for extensive communications testing. For example, what can we suggest after participants have taken their pictures? Or what if you want them to mark-up a picture with positive or negative impressions? Many of our projects now include a bevy of visual stimuli. Working back from Qwiki, I will share a new series of posts called the “App Series,” illuminating our current possibilities with digital apps and beyond. I recently presented at the QRCA Conference in San Diego to share these ideas as well as a few other favorite apps for research purposes. Some of you may recall my previous posts: Qwiki for Video Collages and Exploring Popular Memes as New Projective Activities. ![]()
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